I was so excited to go check out The Disney Store while I was in New York City! The attention to detail inside the store made me feel like I was in the Magic Kingdom honest to goodness. As for merchandise, they did have some unique things that I haven’t seen in the parks during visits so that was a nice change. They also didn’t have near the amount of stuff I thought they’d have either – it didn’t really take a long time to walk through the store. Having things grouped by character or theme (Star Wars, Cars, ect) was nice if you knew exactly what character you were looking for but a hassle if you were trying to choose silverware or a pair of shoes, ect. I can’t wait to go back and take the kids!