LAKE BUENA VISTA, Fla. (March 6, 2014) — The sport of competitive fitness, which is growing rapidly nationally and internationally, is coming to ESPN Wide World of Sports Complex at Walt Disney World Resort, the site of the inaugural Disney Fit Challenge this September.
Disney Fit Challenge will be a three-day event (Sept 26-28) involving athletes competing in different fitness challenges that test a participant’s speed, strength, skill, endurance, balance and power. Challenges are designed based on age and skill level with more experienced athletes competing in movements such as muscle-ups and double-unders while recreational participants compete in movements that may include box jumps, kettle bell swings, push-ups, squats and broad jumps. Competitors with the highest scores in their division and age group from the first two days advance to the final day of competition.
A Health & Fitness Expo will feature the latest fitness merchandise, products and apparel during the competition.
“Competitive fitness is one of the fastest growing sports domestically and internationally with hundreds of thousands of competitors with more and more getting involved every day,” said Mike Millay, Director of Sports Development for Disney Sports. “We have uniquely designed the Disney Fit Challenge so that there are a variety of skill levels and age groups which will allow every competitor to test their true fitness abilities while also having plenty of fun, and then celebrate their achievements with a family vacation at Walt Disney World Resort.”
Disney Sports is collaborating with I AM CrossFit, one of the leading competitive fitness organizations in the Southeast, on the staging of Disney Fit Challenge. The event is the first of its kind held at the ESPN Wide World of Sports Complex, which hosts more than 350 sports events each year, and builds on the complex’s wide variety of athletic events geared towards athletes of all ages and abilities.
Registration opens March 18, with competition slated for indoor and outdoor venues at ESPN Wide World of Sports Complex. Daily admission for spectators is $16.50 for adults and $11.50 for children and can be purchased at the sports complex box office.
About ESPN Wide World of Sports Complex
ESPN Wide World of Sports Complex, which hosts more than 350 events a year, is the leading multi-sport venue for amateur and professional sports in the nation, accommodating 70 different sports and athletes from more than 70 countries. Designed to take youth sports to the next level, the 230-acre facility features multiple competition venues, including Champion Stadium, the HP Field House, the Jostens Center, the Hess Sports Fields, a track & field facility, a tennis complex and a baseball/softball sportsplex. It is also home to the ESPN Innovation Lab, a real-world testing ground for the ESPN Emerging Technology Group that develops ground-breaking on-air products like Ball Track and ESPN Snap Zoom. In addition, the complex features 56 high-definition cameras and 40 high-definition video screens, including three jumbo screens, which can capture and display footage from any event taking place at the complex. The ESPN Production Center produces over 700 hours of live sports programming for consumption around the world. The camera and video screens, as well as a 20-zone audio system, are controlled through the state-of-the-art HD Production Center with direct links to ESPN facilities in Bristol, Conn., New York and Los Angeles. For more information, visit www.disneysportsnews.com for press releases, photos and videos. Follow us on Twitter at @DisneySports and find us on Facebook.